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Kochi Post – I-Day Special: How Siddharth Is Reviving the Swadeshi Movement by Making Khadi Jeans
What can be a better message on this Independence Day than one that urges you to go back to India’s roots and embrace the Swadeshi movement? Though many of us have forgotten about this movement, Siddharth Mohan Nair, a law student from Palakkad district, is not ready to give up on Gandhian principles yet.
Manorama – PM Modi will love this: A Keralite engg grad who sells Khadi jeans online
A Keralite youngster, an engineering grad, living the Gandhian way of life and running a Khadi-only online store. Sounds a bit unreal. ‘Desitude,’ Siddharth Nair’s four-month old venture, combines market savvy with a cause. It sells denim khadi jeans and shorts, a break from the traditional handloom offerings and a genre of clothes that is more appealing to youngsters.
Rediff – ‘Promoting khadi is themission of my life’
He is a 25-year-old engineer who worships Mahatma Gandhi and C Rajagopalachari. He walks around in a khadi kurta and mundu (dhoti), and not in a jeans and T-shirt. His passion is not to be a financially successful entrepreneur but one who can promote and popularise khadi. He wants to do so by selling khadi jeans online to youngsters like him who otherwise are reluctant to buy khadi.
The News Minute – Giving up jeans for the mundu, this Kerala student now runs a khadi denim business
The 25-year-old law student had to skip the Jagriti Yatra, a two-week long train journey across the length and breadth of the country, as he could not arrange the funds. Siddharth, who hails from Palakkad in Kerala, decided to embark on a journey on his own. In April he started DesiTude, a khadi denim brand after taking a Rs 30,000 loan from his mother. Read the full story.
Indiatimes – This Man Has Been MakingKhadi Jeans Long Before Baba RamdevAnnounced His ‘Swadeshi Jeans’!
Even though they are receiving bulk order and interest from abroad, Siddharth said they were not entertaining them as of now, as the product is ‘tailor-made’ for each customer based on their preferences including size and colour. “I have an emotional attachment to khadi, and I want that to continue. Khadi has a lot of human involvement, from collecting the cotton to extraction and spinning. So I wanted the human touch in the garment too.”
Little Black Book (LBB, Mumbai) – Buy Gorgeous Khadi Denim Jeans From HereAnd They’ll Plant A Sapling For You
Bringing back the Gandhian love for handlooms, DesiTude creates jeans, shorts and other garments out of khadi denims, all hand-stitched by skilled local artisans. DesiTude embraces the label’s Indian roots to the T, and we love it for its dedication to promote and encourage local handloom weavers and Indian fabrics. With abundant mass produced fashion labels out there offering up cheap alternatives, DesiTude is a fresh change of homegrown fashion whilst supporting the local talent.
The Tribune – The freedom yarn
The usefulness of this fabric prompted Siddharth Mohan Nair, an engineer and lawyer from Kerala, to start Desitude, an online platform that sells khadi jeans. This four-month-old venture is pretty popular with the youngsters. Siddharth, who has adopted a Gandhian way of life, himself always wears kurta and dhoti. Smiles this 25-year-old, “I have a huge sentimental value for this fabric, and I am working towards making khadi the fabric of the country.”